03
03 - Context
Retail needs a
scrappier plan.
Organic Facebook and Instagram posts are reaching existing supporters but not driving meaningful foot traffic. One post did convert - an $800 in-store purchase - but that is the exception. Salvos, Vinnies, and Lifeline are years ahead online. Link Vision needs a leaner path that fits staff capacity across seven stores.
"Compile a formal proposal outlining what Ven can execute and price, alongside strategic ideas, so it can go to the board."
- LinkVision x Ven meeting · 14 Sep 2026 · Terry O'Neill
Current site (linkvision.org.au) is WordPress + Astra + Elementor with donation payments already live (Apple Pay, Google Pay, Pay Link). This proposal expands that foundation - it does not rebuild the whole site.
À-la-carte options (not a locked package): shopping cart expansion, email + SMS campaign setup, and Google Business Profile optimisation across all seven stores - choose any one, two, or all three. Open to negotiation and scope changes to meet board budget. eBay and Facebook Marketplace remain DIY - not priced by Ven.
04
04 - At A Glance
The proposal
at a glance.
$10,800
If all 3 selected (ex GST)
05
05 - Ven Scope
Pick any
combination.
Each line is an individual option. The board can approve one, two, or all three - or negotiate scope to fit budget.
Option 01 · standalone
Website shopping cart
- Expand donations site into a shoppable cart for 30-100 SKUs
- Product pages, archive, and checkout on WordPress
- Fulfilment, tracking, and shipping workflows
- Prioritise higher-value items and bundles to offset shipping
- Staff training for listing and order handling
48 hrs · $6,480
Option 02 · standalone
Email + SMS campaigns
- Build on LightSpeed loyalty trial at Coorparoo
- Campaign templates: new arrivals, promotions, vouchers
- Store-by-store database structure (LightSpeed supports this)
- Setup, segmentation rules, and send playbook
- Ongoing send volume TBD after LightSpeed capability check
14 hrs setup · $1,890
Option 03 · standalone
GBP - all 7 stores
- Audit and optimise each Google Business Profile
- Categories, hours, NAP, photos, and post cadence
- Review prompts for "op shop near me" discovery
- Stores: Cannon Hill, Coorparoo, Deception Bay, Geebung, Lawnton, Wynnum, Zillmere
18 hrs setup · $2,430
Cannon Hill
Coorparoo
Deception Bay
Geebung
Lawnton
Wynnum
Zillmere
06
06 - Strategic Ideas
Ideas Link Vision
can run.
Not priced as Ven services. Link Vision can deliver these independently or with light Ven support (templates, QR, brief coaching).
🎉
In-store events
Quarterly vintage or designer homewares nights, car-park trash-and-treasure, $5 bag sales, half-price days, themed weeks.
DIY / light Ven support
🎥
Treasure-hunt video
Shift organic content to Reels and TikToks of new arrivals, styled outfits, and vintage finds. CapCut + Canva; Chris Gore tips for Tracy.
DIY / light Ven support
▣
In-store QR capture
QR at every register to grow loyalty beyond Coorparoo. Ven can create the codes and landing flows.
Ven can assist
🤖
AI product curation
Use AI to spot best sellers and trending categories; personalised notes with QR in online shipments.
DIY / light Ven support
📦
Product bundling
Bundle low-margin items or set MOQs so shipping works. Prioritise shoes, vintage, designer, and homewares for single-item listings.
Pairs with cart scope
Not proposed / DIY only: eBay store setup and Facebook Marketplace local-pickup strategy. Both need daily staff effort for months. Useful later - not in this Ven investment.
07
07 - Effort Mix
Hours by
service.
Estimated project hours at $135/hr (discounted vs standard $180/hr). Max phase = 100% bar width. Hours apply only to options the board selects.
01 - Shopping cart
48 hrs
03 - GBP (7 stores)
18 hrs
If all 3 selected: 80 hrs · $135/hr = $10,800 ex GST · optional sum, not a required package · estimates pending tech audit and LightSpeed check
09
09 - Investment
Board-ready
numbers.
Optional sum if all three selected
$10,800
ex. GST
80 hrs × $135/hr · à la carte · not a locked package
Modular & negotiable: Each service is priced individually. The board can pick any combination, reduce scope, or phase work to meet budget. We are open to negotiation.
Rate: $135/hr for this proposal - a significant discount vs Ven standard $180/hr. Ongoing GBP monthly retainer and email/SMS management remain optional/TBD (any ongoing work would use the same $135/hr rate once scoped). eBay / Marketplace stay DIY.
All figures ex. GST. Estimates assume WooCommerce-compatible WordPress expansion; final hours confirmed after a short technical audit and LightSpeed check.